PURE: The classic skate silhouette is always evolving with on-trend colors and new materials that keep the OGs coming back for more and the younger generation hungry for the latest-and-greatest skate styles
DC SHOES: We’re passionate about skateboarding and we spend as much time on our skateboards as we do in the design lab so that we can always be ahead of the trends when it comes to knowing what skateboarders need to perform at their best
OUTSOLE: Our Pure is contructed with a cupsole that provides extra foot and ankle support when you're on your feet
UPPER: The Pure upper is constructed with leather, nubuck, or suede and feature the DC Logo; Match the Pures back with DC tees, hats, fleece hoodies, shirts, pants, jackets, and more
COMFORT: The cushioned tongue and collar offer support and comfort for your feet; Perforated holes allow for breathability whether you're at the skatepark, heading to class, working, or socializing with friends.